Juno Bakery.

CLIENT     JUNO BAKERY

DATE     06/2021

SERVICES     BRANDING, ILLUSTRATION, GRAPHIC DESIGN

I was commissioned to create a brand identity for Juno Bakery, a new bakery business. The client wanted to convey sophistication and elegance, with a touch of vintage thrown in for good measure.

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Identity

Inspiration gathering was done via The Dieline and Behance, to get a sense for what other confectionery / chocolate brands were doing visually. I also collected physical packaging samples from Toronto bakeries and dessert shops, especially those with a strong brand (Nadege, SOMA Chocolate, CXBO Chocolates) as well as international brands like Laura Secord, Merci and Manos de Cacao.

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“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

- Antoine de Saint-Exupéry

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©2022 Dan Lebl