Highlander Brewing Co.
Date: 2015 Type: Packaging Design, Digital
Highlander Brew Co. is a craft brewery nestled in scenic Seven Rivers, Ontario. As their business expanded, Highlander realized they needed to refresh their branding. The craft-beer market has an extremely high level of visual quality across the board, so the re-branding effort would need to live up to that.
The goal was to create a fresh, unified look across their three (now ten) styles of beer, while retaining elements of the old designs and being versatile enough to accomodate new products. This re-branding, combined with a new web presence, helped Highlander find its market. Now the company is flourishing - in 2017 they just opened a brand-new brewery and Highlander beer is in more store than ever before.
“When Dan redesigned our labels it was exactly what we were looking for - a fresh look that would give the brewery a strong identity going forward. In our crowded industry it helps us stand out. We now use the same style for all our different beers.”
Dwayne Wanner, Highlander Brew Co.