Scope: Brand Identity, Brand Strategy, Motion Graphics, Packaging, Photography, Copywriting
AeroCinema is an online video platform dedicated to aviation history (think Netflix for airplanes) and also my home for nearly a decade. As the in-house designer I was responsible for...well, everything visual. If it was public-facing, the odds are I worked on it. From brochures to magazines ads, trade-show signage, DVD artwork (and on-disc UI), press kits, promo booklets, gift cards and a thousand other things. One of the best aspects of the job was the sheer variety of tasks, which in a larger company might be handled by a number of specialist designers.
Perhaps by favourite part, and certainly the thing I'm most proud of, was designing unique posters for the 260+ (or 400+ depending on how you count) films in AeroCinema's library. These were the first point of contact for our customers, so naturally we wanted them to be striking and unique. Similarly to how we browse through a magazine section at a store based on the covers, these posters were the company's public face. A user might not know much about a given airplane, but designing a captivating poster would help to entice them to watch.
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